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Wenstrom
Communications, Inc.
2431 Estancia Blvd.
Bldg. C
Clearwater, FL 33761
tel. 727/791-1188
fax 727/791-4976
e-mail
steve@ 
wenstrom.net 

 
Research

Knowledge and experience are vital to effective decision-making. At Wenstrom Communications, media plans are based on careful research and fact-finding as well as the advertising industry's most respected databases. The in-depth technological research we provide ensures you that each plan is treated with it's own identity, we never us a "cookie cutter" approach. Some of the industry sources we utilize include:

The bottom line is we go outside the rating books to determine which mediums and stations are best suited for each client's needs. We utilize the various research tools that are available and each has specific advantages - and limitations. For instance, MRI provides an outstanding "big picture" overview of national and regional trends, where as Scarborough provides the local market specifics. It's great to know what's happening across the country, but we emphasize local market information even when we're buying multiple markets for regional clients.

 

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