Knowledge and experience are vital to effective decision-making. At Wenstrom Communications, media plans are based on careful research and fact-finding as well as the advertising industry's most respected databases. The in-depth technological research we provide ensures you that each plan is treated with it's own identity, we never us a "cookie cutter" approach. Some of the industry sources we utilize include:
A comprehensive local market syndicated study available providing demographic, shopping, lifestyle, and media usage profiles of Adults 18+ in the top 55 markets. This information enables us to customize specific media plans based on each markets' media usage profile.
This is the standard measurement source for radio audiences in local markets; tracks consumer, media, and retail activity. Arbitron data allows us to target specific radio listening habits on a market-by-market basis.
Conducts television audience measurements including audience size and demographics on both national and local levels in the U.S. This standard uses Household meters and personal diaries to confirm your target's viewing habits.
The bottom line is we go outside the rating books to determine which mediums and stations are best suited for each client's needs. We utilize the various research tools that are available and each has specific advantages - and limitations. For instance, MRI provides an outstanding "big picture" overview of national and regional trends, where as Scarborough provides the local market specifics. It's great to know what's happening across the country, but we emphasize local market information even when we're buying multiple markets for regional clients.
Audit Bureau of Circulations is America's leading independent research company for publications.
An ABC audit is an in-depth examination of a publisher's records that assures buyers that a publication's circulation claims are accurate and verifiable.
Leading agencies use ABC reports and analyses as the basis of media buying decisions.
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